The Pivotals, India’s first business worries outsourcing (BWO) firm announced that award winning veteran business journalist Vivek Law and leading business and corporate lawyer Hemant K Batra have joined its advisory board. The Pivotals is founded by strategic communications consultant Pranshu Sikka.
The firm will cater to the needs of enterprises that are looking at an efficient and holistic stakeholder engagement platform to sustain or expand their businesses.
Speaking on the occasion Pranshu Sikka, Founder and CEO, The Pivotals said, “Both of them are icons of the corporate law and media industry. Their rich experience and leadership acumen will add immense value and help us strengthen our offerings and drive growth within our target markets.”
Commenting on the development, Vivek Law, senior business and finance journalist and the former editor of Bloomberg TV India, said, “We live in a global world. And with the advent of social media, communication for any business, too, has become global and multilateral. The need of the hour is to effectively communicate with all stakeholders. I am thrilled to offer guidance to the Pivotals, which seeks to disrupt the current communication eco-system.”
Hemant K Batra an internationally acclaimed Corporate, Commercial and Business Strategist lawyer and founder of global law firm Kaden Boriss, said, “We have handled some of the most high profile Business Launches, M&As and Crisis Litigations. But in today’s age, it is of utmost importance to look at engagement as a holistic process and cater to each stakeholder, to maximize the chances of successfully turning a business around.”
Pranshu further added, “Every business has multiple stakeholders like customers, dealers, employees, bankers, media etc. In this dynamic and globally connected world, it is imperative that enterprises reach out to and connect with each of these stakeholders through the messaging and medium which specifically caters to their needs. We offer solutions that can cover the entire spectrum of engagement while enterprises focus on their core business strengths.”
Pranshu Sikka, the founder of the Pivotals has over a decade of consulting experience in the areas of stakeholder management, Strategic Brand Building, Crisis Communication, Public Relations and Journalism.